AARON L.

Co-Founder  || Principal 

MADDI L.

Co-Founder  || Principal 

Maddi has a passion for combining business acumen and creative vision to help companies build brands that are both visually stunning and strategically effective. Holding an MBA and a Bachelor's degree from Tennessee Tech University, Maddi brings a unique blend of business insight and aesthetic sensibility to every project.

Originally from East Tennessee, Maddi’s career spans property development, short-term rental management, and luxury home furnishings, giving her a well-rounded perspective on creating brands that resonate with customers and drive sales. Her keen eye for detail and her ability to create cohesive, visually compelling brand identities have made her a trusted advisor to small businesses looking to grow and thrive in a competitive marketplace. Maddi’s creativity is complemented by a deep understanding of sales dynamics, which allows her to craft brands that stand the test of time while making a tangible impact on the bottom line.

When she’s not perfecting digital strategies or designing brand identities, Maddi enjoys traveling, brunching with friends, junk journaling, and spending time with her beloved standard poodle. As a true digital creative, she is dedicated to helping her clients achieve timeless brands that speak to both heart and mind.

With over six years of experience working with a diverse range of clients, from small businesses and farmers to local governments and politicians, Aaron brings a keen eye for detail and a passion for innovative design that sets brands apart.

Currently a student at Harvard Law School, he also holds a Bachelor's degree from Tennessee Tech University. Having grown up on a farm in East Tennessee, he understands the grit, perseverance, and creativity that small business owners pour into their work. Aaron is passionate about supporting the businesses that fuel our local economies—helping them harness the power of the digital world to grow, thrive, and succeed.

Outside of work and his studies, he enjoys golfing, drone piloting, pickleball, and exploring the New England coastline. An avid traveler, Aaron is always seeking new adventures and fresh perspectives to inspire his work.

meet the husband & wife duo behind